John P. Rochon, Ph.D. is an American businessman, investor, philanthropist, and researcher.

John has more than four decades of wide-ranging success in finance, operations, business planning, sales, brand-building, marketing, political strategy, and advertising. He is a highly accomplished investor, activist investor, and business strategist. By the time he was 40 years old, Mr. Rochon was chairman and chief executive officer of a Fortune 500 global consumer goods company, serving in that role for nearly a decade. His career has included more than 350 business transactions across various industries.

He is the founder of Richmont, a private investment and business holding company and the Rochon Family Office a multi-billion dollar single family office based in Dallas, Texas. Richmont’s signature investments have included such companies and brands as Armor Holdings (G4S), Mary Kay Cosmetics, Richmont-Leeds Equity I-III, Royal Appliance/Dirt Devil, Aviall, The Dial Corporation, Avon, Harvey’s Casinos and the Hard Rock Hotel LV, Ross University School of Medicine, Maybelline, RealPage (SaaS), M42-Ai, the RCPVII Ai-Quant Fund and Richmont Capital Partners I-VII.

He holds a B.Sc. from the University of Toronto (University College), and an MBA from the University of Toronto (Rotman) and conducted his Ph.D. course work at the University of Texas (Dallas). He received his Doctor of Philosophy from three co-operating universities with technology research profiles: Kiev National University, Royal Academy of Economics and Technology, and WSB University (Poland). Mr. Rochon served as a Trustee at the University of Scranton, and on the advisory Boards of the University of Toronto and University of Texas (Dallas), and is a past Board Member of Future Vision Ministries, Canada, Malawi.

The Rochon Family Trust funds activities intended to prevent and prosecute sexual violence against women.

John P. Rochon, Ph.D.

Business & Investments

Richmont Holdings is a private, family-owned company that has been in business for 40 years. Its activities include direct capital investments in operating companies, investment vehicles, as well as active and passive investments in which the firm provides capital, resources, or both to support the growth of innovative business opportunities.

Richmont’s portfolio includes a national provider of office imaging supplies and services to the public and private sectors, as well as ventures in the direct sales channel. The firm’s consumer goods interests encompass a line of gourmet products including Siberian sturgeon caviar, fine Arabica coffee roasted in small batches, Seven brand Canadian still spring water from the Rochon family’s land in the forests of Ontario, Canada, hand-crafted maple syrup, and other products. Richmont’s other investments include banking, publishing, and technology. Over a 30-year period, Richmont’s investments delivered a 92% compounded internal rate of return and a 42.7 times multiple of cash returned, generating more than $36 billion of total value.


The Rochon Family Foundation is a non-profit focused on supporting organizations dedicated to the protection of women and children against violence.

Rochon Family Foundation

Academic Publications

Reynolds, T.J., Rochon, J., and Westberg, S.  (2001)  A Means-End Chain Approach to Motivating the Sales Force:  The Mary Kay Strategy.”  In “Understanding Consumer Decision-Making:  The Means-End Approach to Marketing and Advertising Strategy,” (eds.) T.J. Reynolds, and J.C. Olson, Lawrence Erlbaum Associates.

Reynolds, T.J. and Rochon, J.  (2001) Consumer Segmentation Based on Cognitive Orientations:  The ChemLawn Case.”  In “Understanding Consumer Decision-Making:  The Means-End Approach to Marketing and Advertising Strategy,” (eds.) T.J. Reynolds, and J.C. Olson, Lawrence Erlbaum Associates.

Reynolds, T.J., Olson, J., and Rochon, J. (1996)  A Strategic Approach to Measuring Advertising Effectiveness.”  In Advertising and Consumer Psychology, (ed.) W. Wells, Lawrence Erlbaum.

Reynolds, T.J and Rochon, J. (1991)  “Strategy-Based Advertising Research:  Copy Testing is not Strategy Assessment.”  Journal of Business Research, 22, 131-142.

Reynolds, T.J., Cockle, B. and Rochon, J.  (1990) “The Strategic Imperatives of Advertising:  Implications of Means-End Theory and Research Findings.”  Canadian Journal of Marketing Research, 9, 3-13

View John’s publications on Google Scholar and Google Books.